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All natural, non-toxic products ROOTED in sound science and a passion for healthy skin, hair growth and maintenance.

Our Story

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Founder and product formulator, Jamille Robinson, started her haircare journey at the age of 14. She enrolled in cosmetology at the Richmond Technical Center while still in high school where she learned cosmetology and chemical processes. Unfortunately, natural hair care and extension install and maintenance were not offered as part of her training.  Jamille took her cosmetology foundation and taught herself how to do braids, weaves, locs and extensions.


Ten years later, she had obtained her Bachelor’s in Biochemistry with a minor in Chemistry and Biotechnology from Virginia Polytechnic Institute and State University (Virginia Tech). She traveled to Nashville, TN in 2008 to work on her Graduate studies in Pharmacology at Vanderbilt. While obtaining her Masters, she built her brand, Hair By Jamille, by leaps and bounds. Jamille had no intention on doing hair while in school but soon found that the reward of making someone fall in love with her style offset the frustrations of drawn out and labor-intensive research lab experiments.

Passion for Science meets Passion for Healthy Hair

Jamille’s passion for hair care grew as her business grew. She also grew concerned with the hair health many of her new clients presented. She realized that there was a lot of misinformation out there about how to care for curly/kinky hair. The last straw came when she decided to compare ingredients of mainstream hair products to commercially advertised "ethnic" products. She was enraged to see a lot of the “ethnic line” had the EXACT same ingredients as the CHEAPER mainstream line. The only difference was that shea butter and olive oil was added as an ingredient. This marketing method exploited the chemically ignorant that was in search of something for “us.”

It was at this point that Jamille decided that she had to combine her passion for healthy hair with her professional background in science. She started Phoenix Deep Rooted Organics, LLC as a medium to offer natural hair & skin care products and to educate the public about ingredients. She is a die-hard scientist and welcomes the chance to simplify and inform the public about the science of hair care.

On a more Personal Note...

There was another factor that acted as a Prometheus to Jamille starting the Phoenix. She suddenly became very sick and was hospitalized multiple times in March 2016. Many blood tests, cat scans and IV therapies later no one knew what was wrong. She was in extreme pain and had to stop doing hair for a while. After three ER visits and a few specialist consults, she finally got her answer. She was diagnosed with Polycystic Ovarian Syndrome (PCOS) after an ultrasound revealed numerous cyst all over her ovaries.

So how does this all tie together?

Now for a little science...Cysts that grow on ovaries block ovulation. This blockage leads to an imbalance of sex hormones resulting in an increase of testosterone (androgens). Increased testosterone is converted into a molecule called DHT by enzymes and DHT causes hair follicles to shrink. Therefore, sufferers of PCOS and other hormone imbalance can experience hair loss.  Now we have a problem...How could Jamille preach about healthy hair when her own hair was falling out? Who wants to take advice from a stylist with bald spots?  Most people pay attention to what their stylist's hair looks like and Jamille was always a walking advertisement of healthy hair. Bald spots would definitely pose an issue. She was determined to find a natural option to supplement her medications and lifestyle changes. She knew various biochemical pathways of hair loss and hair growth and utilized her background in pharmacology to handpick various plants and herbs that contained certain enzymes that could attack DHT and promote hair growth. She grew all her bald spot back and all her client's hair back as well. Phoenix Deep Rooted Organics born was born from the ashes of pain and hair loss.